PROMOTION AND SELLING STRATEGY PT PETROKIMIA GRESIK

Promotion and Selling Strategy
PT Petrokimia Gresik

Purpose

To know promotion strategy and selling in marketing matching with target market at buyer groups according to certain product type and needing marketing mix.

Product

Product of PT Petrokimia Gresik is fertilizer Urea, ZA, SP-36, NPK Phonska, NPK Kebomas, ZK, DAP. Product fertilizer this which on the market company is fertilizer of urea.


Price

The Price product of PT Petrokimia this is very is reached, depended Fertilizer merk bought by consumer.
The price +Rp 65.000,00 / 50 kg perkantong.

Place

Location of this is PT Petrokimia Gresik very strategic and is easy to reached by consumer especially all farmer. Because in area of gresik the including area / industrial location which close to rice field location farmer of area.

Promotion/Marketing Strategy

• Media of internet

This service will water down consumer know information completely regarding company location/ industrial, fertilizer product which on the market, production process, how its sale and others.

• Sales

In promoting product, conducted directly to consumer by sales. Usually this sales offer product through kiosks / direct to industrial consumer.

Selling Strategy

• Industrial consumer

Representing conducted sale is consumer by buying goods to be used in course of production.

• Distributor

Representing conducted sale of warehouse of gresik direct of channeling through distributor to kiosks sale of fertilizer and is direct of to consumer/farmer.

My Opinion

In course of promotion and selling of product, better PT Petrokimia Gresik more is improving of promotion media, like Television, brochure, newspaper and others. this matter to be consumer especially farmer can know product information fertilizer complete and clearer PT Petrokimia Gresik. Besides its, selling strategy have to be more be extended, so that product of PT Petrokimia Gresik can continue in exporting out country and can add state's stock exchange.