PROMOTION AND SELLING STRATEGY PT PETROKIMIA GRESIK

Promotion and Selling Strategy
PT Petrokimia Gresik

Purpose

To know promotion strategy and selling in marketing matching with target market at buyer groups according to certain product type and needing marketing mix.

Product

Product of PT Petrokimia Gresik is fertilizer Urea, ZA, SP-36, NPK Phonska, NPK Kebomas, ZK, DAP. Product fertilizer this which on the market company is fertilizer of urea.


Price

The Price product of PT Petrokimia this is very is reached, depended Fertilizer merk bought by consumer.
The price +Rp 65.000,00 / 50 kg perkantong.

Place

Location of this is PT Petrokimia Gresik very strategic and is easy to reached by consumer especially all farmer. Because in area of gresik the including area / industrial location which close to rice field location farmer of area.

Promotion/Marketing Strategy

• Media of internet

This service will water down consumer know information completely regarding company location/ industrial, fertilizer product which on the market, production process, how its sale and others.

• Sales

In promoting product, conducted directly to consumer by sales. Usually this sales offer product through kiosks / direct to industrial consumer.

Selling Strategy

• Industrial consumer

Representing conducted sale is consumer by buying goods to be used in course of production.

• Distributor

Representing conducted sale of warehouse of gresik direct of channeling through distributor to kiosks sale of fertilizer and is direct of to consumer/farmer.

My Opinion

In course of promotion and selling of product, better PT Petrokimia Gresik more is improving of promotion media, like Television, brochure, newspaper and others. this matter to be consumer especially farmer can know product information fertilizer complete and clearer PT Petrokimia Gresik. Besides its, selling strategy have to be more be extended, so that product of PT Petrokimia Gresik can continue in exporting out country and can add state's stock exchange.

Costumer Segmentation and Behavior

Purpose

To know market goals at buyer groups according to certain product type and needing marketing mix.

Who produced it?
PT Petrokimia Gresik represent company which producing complete and biggest fertilizer of in indonesian. With is assorted of produced product, product fertilizer urea is which very enthused this matter society utilize to fulfill requirement and desire of consumer especially all farmer.


How the Packaging of Product Target Market?why?
The goals of Market PT Petrokimia gresik is farmer and entrepreneur of crop. Because PT Petrokimia gresik provide fertilizer with very practical tidiness and that is 50 singk of perkantong. The most fertilizer production enthused by consumer is fertilizer of urea, this matter because of fertilizer of urea many its benefit that is quickening growth of crop and make more fresh crop green.

Remember the advertisement. Who do you think the target market?
In this case consumer get information sale of fertilizer of PT Petrokimia Gresik from various electronic media that is internet. Because PT Petrokimia gresik provide service concerning website about its produced product. This matter to water down consumer in ordering or buying the product.

What becoming size measure or list in product released PT Petrokimia gresik?
In selling its product PT Petrokimia gresik look for goals of market seen of its living place facet. With its fertplizer production of PT Petrokimia gresik look for goals of market seen of its living place. This matter PT Petrokimia gresik of goals gresik the core important is farmer. Because many farmer needing manure to fertilizer and make growth of crop faster.

How distribution in sale at consumer?

First through warehouse produce last gresik to industrial consumer after from industrial consumer is then sent to all distributor to in sending or sold to kiosks seller of fertilizer, and after from direct sold last kiosk to farmer or consumer.

My Opinion

Seen goals of market in market segmentation, PT Petrokimia Gresik have to be more improve produced manure product. And also give / making more practical tidinesss so that consumer more interest and get cheaper price with tidiness. Besides, in its promotion have to be more be extended and in improving for example passing media print from brochure / price catalogue so that consumer of easier middle circle downwards and know about product sold by PT Petrokimia gresik.

PRODUCT

PRODUCT UREA FERTILIZER

PURPOSE:

Because the most complete fertilizer company in Indonesia and the products are mostly wanted by consumer

Research questions

1. When first introduced?
2. Why fertilizer urea produced?
3. Is there competitor?
4. Where is marketing region?
   

When first introduced?

• PT Petrokimia Gresik was established 1972

• Release product the core important that is fertilizer of urea.

• In course of its production consist in tidy nitrogen element.

• Chemicals in plastic sack bag which stamping KERABAU EMAS with content 50 singk of perkantong.

Why fertilizer urea produced?

• In the effort fulfilling requirement of fertilizer urea which increasing.

• Supporting security of principle accuracy of levying of fertilizer.

Is there competitor?

Competitors of this PT Petrokimia Gresik of plenty its deliverance :

• PT Pupuk Kujang

• PT Pupuk Iskandar Muda

• PT Pupuk Sriwijaya

• PT Pupuk Kalimantan Timur

• PT Asean Aceh Fertilizer

Where is marketing region?

Region product marketing of this PT Petrokimia Gresik reside in entire indonesia and exporting out country that is Vietnam, Malaysia, Srilangka, and Mynmar.

My Opinion your Product

PT Petrokimia Gresik have to be more improve and develop product fertilizer urea that is by extending its marketing area which do not only fourth the state for example to china, japan, korea, taiwan, india and others, so that can vie with other fertilizer product.

PT PETROKIMIA GRESIK

COMPANY PROFILE

PT Petrokimia Gresik was established in 1972, that was initially established under the name “Project of Petrokimia Surabaya. Build over a land area of around 450 hectares, located at Jenderal Akhmad Yani street, in Gresik regency, east java, Indonesia. PT Petrokimia Gresik in the most complete Fertilizer Company in Indonesia. As a true form of its consistency in technology, human resource and nature resource quality developments, PT Petrokimia Gresik constantly updates its ISO Standards. PT Petrokimia Gresik acquiring manufacture of fertilizers and other chemicals ISO 9001, ISO 9002, and ISO 14001 Certified. PT Petrokimia Gresik to have vision and mission.

OUR VISION
The vision PT Petrokimia Gresik is to be a fertilizer and chemical producer having high competitiveness and whose products are mostly wanted by consumer.


OUR MISSION
And there are some mission from PT Petrokimia Gresik
that is:

• To support national fertilizers supply in order to achieve food self sufficiency program.
• To increase company's return to facilitate the company's day, to day operation as well as its development program.
• To develop the business potential to support the national chemical industries and active in community development.

To achieve improvement company, there are some Company Values that is:

• Placing the first priority on work-hygiene & safety for the better environment at every operational activities.
• Exploring own-professionalism for improving customer's satisfaction.
• Never ending innovation for winning the competition.
• Keeping the integrity as above all aspects.
• Building team spirit cohesively.

MY OPINION

PT Petrokimia Gresik is the most complete and the biggest fertilizer manufacturer in Indonesia. From the product changes, PT Petrokimia Gresik also give service and serve to support manufacturer, must more increase human resource and nature resource so the product can grow up become the good national fertilizer product and can be export to other country to increase the foreign exchange.

Product

PURPOSE:

Because the most complete fertilizer company in Indonesia and the products are mostly wanted by consumer.

Research questions

1. When first introduced?
2. Why fertilizer urea produced?
3. Is there competitor?
4. Where is marketing region?

When first introduced?

• PT Petrokimia Gresik was established 1972

• Release product the core important that is fertilizer of urea.

• In course of its production consist in tidy nitrogen element.

• Chemicals in plastic sack bag which stamping KERABAU EMAS with content 50 singk of perkantong.

Why fertilizer urea produced?

• In the effort fulfilling requirement of fertilizer urea which increasing.

• Supporting security of principle accuracy of levying of fertilizer.

Is there competitor?

Competitors of this PT Petrokimia Gresik of plenty its deliverance :

• PT Pupuk Kujang

• PT Pupuk Iskandar Muda

• PT Pupuk Sriwijaya

• PT Pupuk Kalimantan Timur

• PT Asean Aceh Fertilizer

Where is marketing region?

Region product marketing of this PT Petrokimia Gresik reside in entire indonesia and exporting out country that is Vietnam, Malaysia, Srilangka, and Mynmar.

My Opinion your Product

PT Petrokimia Gresik have to be more improve and develop product fertilizer urea that is by extending its marketing area which do not only fourth the state for example to china, japan, korea, taiwan, india and others, so that can vie with other fertilizer product.